Brand showcase
BrandHalo brand assets
A living example of what your organisation's governance portal can look like. One calm, accessible home for logos, colours, type, voice and imagery.
Identity
Logo
The master mark and approved variants. Maintain clear space and use the correct version for the background.
Clear space
Keep at least the height of the icon clear on every side.
Minimum size
120px wide on screen, 25mm wide in print, to preserve legibility.
File formats
SVG for digital, EPS for print, PNG with transparency for documents.
Full colour
Default mark for light backgrounds.
Reverse
Use on dark or photographic backgrounds.
On brand colour
Use on the primary purple background.
Icon only
For favicons, app icons and tight spaces.
Do
- Use the master mark on a clear, uncluttered background.
- Maintain the minimum clear space at all sizes.
- Use the SVG file for screen and EPS for print.
Don't
- Do not stretch, rotate or recolour the logo.
- Do not place the full colour mark on busy photography.
- Do not add drop shadows, gradients or outlines.
Palette
Colour
Use the primary palette for the bulk of communications, then layer in secondary and neutral tones for emphasis and structure.
Primary
Headlines, CTAs and primary surfaces.
Use 60% of the time
Accents, highlights and primary buttons.
Use 25% of the time
Secondary
Hero gradients and emphasis backgrounds.
Section backgrounds and badges.
Soft callouts and secondary buttons.
Neutrals
Primary body copy.
Secondary copy and metadata.
Page backgrounds and surfaces.
Cards, modals and primary surfaces.
Type
Typography
A clear typographic hierarchy keeps long-form content readable and short-form content punchy.
Headings
Geist
Govern your brand with confidence
Govern your brand with confidence
Geist anchors headlines, marketing moments and feature titles. Lean on the heavier weights to give the page structure and presence.
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Body
Geist
Clear, calm and human
Clear, calm and human
Geist handles long-form content, UI labels and supporting copy. Stick to 400 for body, 500 for emphasis and 600 for subheadings.
ABCDEFGHIJKLMNOPQRSTUVWXYZ 0123456789
Expression
Voice and tone
How the brand sounds in writing. Use the do and don’t examples as a quick reference when drafting copy.
Tone
Confident / Empathetic
Lead with the primary tone. Bring in the secondary tone when the moment calls for warmth, urgency or playfulness.
Personality traits
We say
- Your brand, governed beautifully.
- Spot the issue before it ships.
- Built for marketing teams that move quickly.
We don't say
- Synergise omnichannel paradigms.
- Game changing AI black box.
- Set and forget compliance.
Visuals
Imagery
Photography, illustration and art direction cues that bring the brand to life.
Style direction
Bright, modern photography with a calm sense of focus. Favour real teams collaborating, generous negative space and natural lighting. Avoid stock cliches and heavy filters.
Capture
- Lead with people, then product.
- Keep colour grading natural and consistent.
- Crop intentionally to give subjects room to breathe.
Avoid
- Avoid overly staged or generic stock photography.
- Do not over-saturate or apply heavy filters.
- Do not crowd the frame with competing focal points.
Brand Agent
Ask your brand anything
A conversational assistant trained on your brand profile and knowledge base. This preview uses scripted answers from the guide above, not live AI.
Demo mode. Responses are matched to sample questions and brand guide content. In your portal, the Brand Agent uses your FAQs and profiles with full conversational AI.
Brand Agent
ReadyPreview trained on BrandHalo
Try the Brand Agent
Ask about colours, logos, typography, voice or imagery. Tap a suggested question to see how employees get instant, on-brand answers in your portal.
Press Enter to send, Shift + Enter for a new line.
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