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Kill, keep, rewrite: why a strict KKR process drives outcomes
·6 min read
Kill, Keep, Rewrite (KKR) is a content triage framework: every page gets one of three decisions. Kill removes it. Keep leaves it as is. Rewrite sends it to the content team for improvement. The power is in the discipline: no page escapes a decision. No "we'll get to it later." No ambiguity.
Content teams thrive when they have clear briefs. A KKR process with notes and reasons turns each decision into actionable input. "Rewrite: outdated content, poor SEO, add brand voice" is far more useful than "needs work." BrandHalo's KKR workflow lets you add reasons, migration notes, and briefs to every decision, so content teams know exactly what to do.
AI recommendations accelerate the process. BrandHalo scores each page for SEO, accessibility, and brand compliance, then suggests Kill, Keep, or Rewrite. You make the final decision, but you're not starting from scratch. The Website Content Audits guide walks through the full workflow.
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