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Why website rewrites are more complex than they seem
·6 min read
Website rewrites are rarely just a design refresh. They involve technical migration, content inventory, SEO preservation, accessibility compliance, and brand alignment across hundreds or thousands of pages. Without a clear process, teams drown in spreadsheets, lose track of decisions, and ship content that's worse than before.
The complexity multiplies when you consider: which pages stay? Which get rewritten? Which get removed? Who decides? How do you brief content teams? Ad-hoc approaches lead to scope creep, missed deadlines, and inconsistent outcomes.
A strict Kill, Keep, Rewrite (KKR) framework forces every page to receive a decision. No page gets left behind. No ambiguity. Content teams know exactly what to do next. BrandHalo's Website Content Audits provide the structure: crawl your site, analyse each page for SEO, accessibility, and brand compliance, then work through AI-generated recommendations with a clear decision for every page. See How Website Content Audits Work for the full workflow.
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